Our research has highlighted that many over 40s (25%) are able to save more cash today than they were before the pandemic. However, the overwhelming majority of these ‘extra savings’ (93%) is sitting in cash.
Many people believe cash as a ‘safe’ way to protect their money but, as you appreciate, too much cash has its own long-term risks. Nevertheless, this belief means it can prove difficult to persuade some clients to move out of cash on deposit, and into what they consider to be a more uncertain investment environment.
You may want to share the following articles with your clients, to help you broach the subject of investing cash.